Karla de Matos

Financial journalism, cryptocurrency analysis, multilingual communication strategies, education in international markets
Karla Ruiz de Matos is a multifaceted journalist and writer with a deep specialisation in cryptocurrencies, technology, finance and international markets. Fluent in English, Spanish and Portuguese, Karla has a diverse career that reaches multiple continents and cultures, making her a distinctive voice in financial and technology journalism.
Education
Karla began her academic journey in Brazil, where she studied Accounting through a BTEC at SENAC RJ, developing a solid foundation in finance. She then moved to England, where she obtained a BA (Honours) in Linguistic Studies, with a focus on English and Spanish.

The passion for communication and technology led her to further her knowledge in Europe, where she completed an MSc in Digital Marketing, Communication and Social Media at IMF Business School, with a special emphasis on the European market. Additionally, Karla expanded her expertise in digital marketing by completing a DipHE from the Veiga de Almeida University, focussing on the specific dynamics of the Brazilian and Latin American markets.

Continuing her commitment to constant improvement, Karla is currently studying for a master’s degree in Spanish writing at the prestigious University of Salamanca in Spain. This new academic challenge reflects her desire to further deepen her linguistic and editorial skills, consolidating the ability to create impactful content in multiple languages.
Professional experience
Since 2023, Karla has worked as a writer for crypto news channel, where she produces well-founded, insightful and engaging content about analysing altcoin prices for the US market. Simultaneously, she writes news in Spanish for the Spanish and LATAM markets, and in Portuguese for the Brazilian market, covering topics such as iGaming, finance, crypto, politics and technology.

With more than a decade of writing experience and five years dedicated specifically to financial journalism, Karla has built up a broad experience working for renowned companies, such as GreenTomatoMedia, Finixio, Plastow Media and NSN. She is currently part of the AltSignals team, where her expertise continues to enrich the coverage of complex topics in the world of finance and cryptocurrencies
Publications and accomplishments
Although Karla has published two books in Brazil and one in Portugal, her professional focus is firmly rooted in digital journalism. Her approach is informed by a philosophy of rigorous confirmation of information, ensuring that her reports are always based on reliable and verified sources.
Interests and motivations
Karla is driven by a passion for numbers and words, which led her to explore the intersections between finance and communication. From an early age, her interest in the financial dynamics of different countries shaped her career, focusing on understanding and analysing global financial realities through the lens of cryptocurrencies and technological innovations.
Vision for the future
Looking to the future, Karla aspires to consolidate her position as a leading financial journalist, recognised for the credibility and actuality of her journalistic reports and articles. Her aim is to be the primary source for anyone seeking to understand the latest trends and developments in the world of cryptocurrencies and finance, always providing context and detailed analysis.